Consumer Survey Research and Litigation Consulting
Tony Donato is a principal of Keegan & Donato Consulting. Since 2004, he has worked on complex litigation matters involving consumer behavior, marketing, and intellectual property. His work spans research strategy, survey design and execution, data analysis, and case management.
Tony helps legal teams develop research that addresses the questions at issue in a dispute. His experience includes trademark matters and other cases where consumer perceptions or marketing evidence may be relevant. He also evaluates existing research, helping counsel understand what a survey measures, how it was conducted, and where its conclusions may require closer examination.
Before his litigation consulting work, Tony was a member of the research team at Harvard Medical School’s Division on Addictions. That experience contributed to the analytical approach he brings to survey research. He is a co-author of several peer-reviewed journal articles.
At Keegan & Donato, Tony works alongside Mark Keegan, the firm’s primary testifying survey expert, on research conducted for litigation. Together, they help counsel assess the research question, develop an appropriate study, and interpret the resulting evidence.
Education
- Master of Public Policy, Georgetown University, 2002
- Bachelor of Arts in Politics, Ursinus College, 2000
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