Principals Mark Keegan and Tony Donato have 40 years of combined experience conducting consumer research studies in the context of litigation.
Together they have designed, executed, and critiqued hundreds of consumer surveys, and have also collaborated extensively on cases involving marketing, economics, business, and financial issues. Mr. Keegan is the primary testifying expert and been accepted as a consumer survey expert in dozens of cases and trials.
Tony Donato
Tony Donato has served as a consultant in complex litigation matters since 2004. He has a broad range of experience in research, strategy, survey design & execution, data analysis and case management.
Mr. Donato has consulted on a wide variety of marketing, intellectual property, and consumer behavior cases covering a diverse range of trademark issues.
Mr. Donato has a strong analytical background which he developed in his prior employment as a member of the research team at Harvard Medical School’s Division on Addictions. He is the co-author of several peer-reviewed journal articles.
Education
- Received a Bachelor of Arts in politics from Ursinus College (2000)
- Received a Master of Public Policy from Georgetown University (2002)
- Co-author of several peer-reviewed journal articles