When you need a consumer survey company with skills that can help you strengthen your case, Keegan & Donato Consulting offers the expertise and data-gathering capabilities you need. We can help you develop a powerful case or rebuttal strategy with high-quality trademark infringement surveys.
Keegan & Donato Consulting is a specialty research consultancy and one of the most experienced firms in the field of intellectual property litigation. We utilize classic survey designs as well as innovative custom designs to meet the needs of our clients.
We can work within your budget to deliver the survey evidence you need, and have been engaged by leading IP litigators such as Fox Rothschild LLP in New Jersey and Philadelphia, Arnold & Porter LLP in San Francisco, Duane Morris LLP in New York, and attorneys throughout the nation.
How to Find a Consumer Survey Expert
Expert advice can be important for a variety of reasons, such as in making the most of fact discovery, framing discovery requests, and identifying issues to investigate in depositions.
Primarily through survey evidence, an expert can help establish whether or not a descriptive mark has acquired secondary meaning; whether or not competing marks are likely to confuse consumers; whether or not a mark is famous; and whether or not one brand’s mark is likely to cause dilution to a competing mark.
When survey data is collected, experts can interpret the facts and testify about them to a judge or jury. They can address unique questions or facts that are central to the issues in your case and assist you with quantifying damages.
Experts play different roles in different types of cases, however, so it’s important to consider your specific goals before starting a search. To find an expert who is best suited for your case, a good first step is to decide if you are looking for a specific methodological approach, such as a statistical analysis to assess damages or an assessment of a brand’s competition, or need an expert who is well-versed in a particular industry.
Next, look at each firm’s experience and review their credentials. Ask about cases in which they have offered expert testimony to find out if any were similar to your case and whether any of their testimony was excluded. Find out what the firms that hired them think about their work. Interview each potential candidate to find out if they fully understand the issues in your case.
Principals Mark Keegan and Tony Donato have over 25 years of combined experience and education in consumer-based survey research and data analysis in the context of intellectual property disputes, and follow a solid methodological foundation in survey design, execution and presentation.
Because every case is unique, we work with each client to understand the fundamental issues of their cases in order to maximize the value of the survey evidence to the overall case strategy. We would be pleased to advise you on the best approach to your consumer survey or provide you with an objective evaluation of an opposing expert’s survey research.
Keegan & Donato Consulting works on a fixed rate or hourly basis depending on the needs of each client, and will help you design reliable and affordable trademark infringement consumer surveys. Contact us today at (914) 967-9421 to find out how we can help.