An expert witness may give an opinion to establish a fact at issue in a case or to help the court understand evidence in your trademark confusion litigation. Keegan & Donato Consulting can provide expert witness testimony that will hold up to scrutiny from courts and opposing experts.
Keegan & Donato Consulting is a specialty research consultancy and one of the most experienced firms in the field of trademark litigation. Principals Mark Keegan and Tony Donato offer clients 25+ years of combined experience and impeccable credentials in consumer-based survey research and data analysis, and follow a solid methodological foundation in survey design, execution and presentation.
The firm is a member of the International Trademark Association (INTA), the American Marketing Association (AMA), the American Association for Public Opinion Research (AAPOR), the Association for Consumer Research (ACR), and ESOMAR, the leading global association for market, social and opinion researchers.
Mr. Keegan is an AMA Professional Certified Marketer and has worked with top brands as a marketing strategist helping to position them in the market and create innovative online advertising solutions.
Mr. Donato has served as a consultant in complex litigation matters and has a background in marketing, intellectual property, and consumer behavior cases covering trademark, copyright, patent, best efforts, advertising, consumer surveys, business damages, and business marketing ethics.
Expert Witness Testimony
When you need an expert because the facts and issues of your case are not easily understood, or when a court would benefit from empirical evidence related to relevant issues in the case, Mr. Keegan and Mr. Donato have testimony experience as expert witnesses in a number of high-profile cases involving consumer behavior and trademark infringement.
In trademark infringement cases, marketing and survey experts can conduct surveys to address the question of whether or not a mark causes confusion among consumers. After collecting the data, experts can interpret the facts and testify about them to a judge or jury. They can address unique questions or facts that are central to the issues in your case and help you quantify damages.
Keegan & Donato Consulting can also provide expert analysis for rebuttal. We can help you analyze the economic, financial or technical complexities of your case, assist in your assessment of different case strategies, identify issues to investigate in depositions, find flaws and weaknesses in a study that may help you refute the credibility of an expert’s work. or help you prepare a testifying expert for deposition and trial.
Whether you need a testifying expert witness or a consulting expert in connection with your trademark confusion litigation, Keegan & Donato Consulting will work within your budget to deliver the assistance you need. Get in touch with us today at (914) 967-9421 to learn more about our approach and our affordable services.