One might ask, “Why do top law firms hire Keegan & Donato for survey research?” The answer is simple, because courtroom-grade survey evidence demands three things: rigor, predictability, and speed. If you’re trying to win (or settle) a trademark case, you need a study that’s methodologically sound, clearly priced, and delivered on time. Keegan & Donato deliver on all three of these points, providing you with the survey research you need to win.

Keegan & Donato are survey experts who build their practice around exactly your needs. They design litigation-focused consumer surveys and stand behind them with thorough analysis and defensible reporting.

Clear Pricing You Can Plan Around

Budgeting for expert work shouldn’t be a guessing game. Most consumer studies land between $40,000 and $80,000, with about $60,000 being typical. Projects are billed on a fixed-rate basis, and firms receive a clear schedule of project costs before engagement. That transparency makes it easier to align surveys with discovery deadlines, expert report dates, and settlement strategy because you won’t be faced with surprise overages.

Methodology Built To Withstand Scrutiny

In trademark litigation, even small missteps can sink a survey. To avoid this, Keegan & Donato focus on the fundamentals: the right universe selection, targeted sampling, objective, non-leading questions, procedures that minimize bias and guessing, and full analysis and reporting.

Keegan & Donato leverages the latest technology, using an industry-leading online platform with advanced skip logic, randomization/rotation, and neutral stimulus presentation.

Samples are sourced from top research panels routinely used by major firms and Fortune 500 companies. These are the details that help a study read cleanly and defend cleanly.

Designed For The Issues That Decide Cases

Every matter is different, so Keegan & Donato’s methodological designs are tailored to the individual claim.

• Need to test the likelihood of confusion? Expect a test-versus-control experimental approach.
• Building secondary meaning or evaluating the strength of mark or trade dress? The method will be aligned to the market context and the relief you’re seeking.

The result is evidence that speaks directly to the elements you have to prove.

Experience That Travels Well

Behind the work are principals Mark Keegan and Tony Donato, with 40 years of combined experience conducting and critiquing consumer surveys for litigation. The team has designed, executed, and evaluated hundreds of studies, and Mr. Keegan serves as the primary testifying expert. For law firms, that combination of hands-on design plus testimony experience keeps the learning curve short and the deliverables on point.

New York Roots, National Matters

Top firms choose partners who deliver reliable evidence, predictable budgets, and crisp execution. Keegan & Donato checks all of those boxes with fixed-fee clarity, litigation-grade methodology, and deep experience across trademark claims.

If you’re weighing who to trust with your next survey, ask yourself the same question your clients ask you: Why do top law firms hire Keegan & Donato for survey research? Keegan & Donato is based in Rye, New York. The team supports firms across jurisdictions. If you’re operating on SDNY/EDNY timelines or simply prefer to work with a New York–area expert, the team is easy to reach. Start a conversation online or call (914) 967-9421 to discuss your needs.