If you are looking for a marketing or advertising survey expert witness to provide support for your trademark litigation, look no further than Keegan & Donato Consulting.
Keegan & Donato Consulting is a specialty research consultancy and one of the most experienced firms in the field of trademark litigation. Principals Mark Keegan and Tony Donato offer clients more than 25 years of combined experience and impeccable credentials in consumer-based survey research and data analysis, and follow a solid methodological foundation in survey design, execution and presentation.
The firm is a member of the International Trademark Association (INTA), the American Marketing Association (AMA), the American Association for Public Opinion Research (AAPOR), the Association for Consumer Research (ACR), and ESOMAR, the leading global association for market, social and opinion researchers.
Mr. Keegan is an AMA Professional Certified Marketer and has worked with top brands as a marketing strategist helping to position them in the market and create innovative online advertising solutions. Mr. Keegan and Mr. Donato have wide-ranging skills and tools that can help you strengthen your case.
How to Find a Qualified Expert Witness
An expert witness may give an opinion to establish a fact at issue in a case or to help the court understand evidence. There is a scientific component (collecting, testing, and evaluating evidence, and forming an opinion about it), and a forensic component (communicating that opinion, and the methodology and procedures used as a basis for the opinion, to the judge and jury).
Experts can play different roles, so it’s important to identify your specific goals. First, decide if you are looking for a specific methodological approach, such as a statistical analysis to assess damages or an assessment of a brand’s competition.
Next, look at each firm’s experience and credentials. Ask about cases in which they have offered expert testimony to find out if any were similar to your case and whether any of their testimony was excluded. Find out what the firms that hired them thought about their work. Interview each candidate to determine if they fully understand the issues in your case.
Who Can Provide Expert Testimony?
Rule 702 of the Federal Rules of Evidence requires experts to have scientific, technical, or other specialized knowledge that will help the court understand the evidence. The expert’s testimony must be based on sufficient facts or data obtained by reliable principles and methods that have been properly applied to the facts of the case.
Expert advice can be critical for a variety of reasons, such as in making the most of fact discovery, framing discovery requests, and identifying issues to investigate in depositions.
After collecting pertinent data, experts can interpret the facts and testify about them to a judge or jury. They can address unique questions or facts that are central to the issues in your case and help you quantify damages.
From marketing and advertising research studies, to expert witness testimony, to post-litigation support, Keegan & Donato Consulting can help strengthen your trademark case. Call us today at (914) 967-9421 to learn more about our services.