When you are involved in trademark infringement litigation and require the services of an expert witness, take advantage of the extraordinary expertise of Keegan & Donato Consulting.

Keegan & Donato Consulting works on behalf of both plaintiffs and defendants across the nation to provide research, analysis, affidavits, declarations, expert reports, and rebuttal reports as needed in support of trademark infringement and trade-dress litigation, and have collaborated extensively on cases involving marketing, business and financial issues.

With more than 25 combined years of experience in conducting consumer research studies, and membership in the International Trademark Association (INTA), the American Marketing Association (AMA), and ESOMAR, the leading global association for market, social and opinion researchers, we have wide-ranging skills and tools that can help you strengthen your case.

Expert Witness Credentials

In complex litigation matters, it can be extremely important to have a knowledgeable, experienced and well-trained expert or consultant on your side.

Mr. Keegan is a member of the New York and Connecticut Bar Associations. He has crafted complex case strategies for his clients and served as a marketing strategist for top brands. He is also an AMA-designated Professional Certified Marketer.

Mr. Donato has an extensive analytical background in intellectual property and consumer behavior cases related to trademark, copyright, marketing and advertising disputes, as well as business damages.

We have consulted with prominent IP litigation firms throughout the U.S., and have designed, executed, and critiqued a vast number of surveys that have been admitted into evidence in federal and state courts, before arbitration panels, the TTAB, the NAD, and other specialty venues.

Survey Critique and Rebuttal

With an unparalleled knowledge of the science and methodology behind consumer research surveys, Keegan & Donato Consulting also offers extensive experience in the critique and rebuttal of surveys submitted by opposing experts on a wide range of issues.

When confronted with a consumer study that appears well-executed and convincing, we have the expertise to identify small and large methodological flaws and provide expert analysis that could bolster your case. Our analysis may include examination of the:

• survey design and methodology
• opposing expert’s credentials and training
• type, wording, ordering and structure of the questions
• process used to define the survey universe
• sampling frame used to identify the population
• method of screening and selecting survey respondents
• procedures used to minimize potential data collection biases
• method of analyzing and reporting the survey data

Clients often enlist us for advice on how to approach an opposing expert’s deposition. We can also counsel you on survey-related issues to address and areas of questioning related to survey research in general.

When your trademark infringement litigation requires a highly qualified expert witness to help you develop a powerful strategy, Keegan & Donato Consulting is the right choice. Get in touch with us today at (914) 967-9421 to learn more about our services.