As you evaluate trademark survey companies to help support or contest an allegation of infringement in your San Antonio case, consider Keegan & Donato Consulting. We have proven skills that will maximize the value of consumer survey evidence in your overall case strategy.

Keegan & Donato Consulting designs and executes consumer survey research studies and collaborates on a wide range of marketing and complex commercial litigation issues, including damages analysis, forensic economic analysis, and related areas.

We offer a combined 25 years of experience in conducting consumer research studies in the context of intellectual property disputes and provide nationwide services in these and other areas:

• State-of-the-art survey design and execution
• Full-service data gathering and reporting capabilities
• Pilot studies and exploratory research
• Damages analysis and forensic economic analysis
• Collaboration on complex commercial litigation issues
• Critique and rebuttal of opposing experts’ studies and reports
• Advice on deposition and trial questioning of opposing experts

The firm’s capabilities include developing consumer research studies to prove likelihood of confusion, strength of mark, secondary meaning, acquired distinctiveness, genericness, dilution, and other Lanham Act issues, in the context of trademark and trade-dress litigation.

Our skillful, objective analysis will ensure the admissibility and persuasiveness of the results and help you develop a powerful case or rebuttal strategy. We would be pleased to advise you on the best approach for your particular trademark survey or provide you with an objective evaluation of survey research that already exists.

Our Methodology

Keegan & Donato Consulting approaches survey design and critique on a case-by-case basis. We work closely with our clients to understand the key issues driving their case, and work to maximize the value of consumer survey evidence to the overall case strategy.

To satisfy judicial and adversarial scrutiny, we follow survey design, execution and presentation best practices.  Our consumer research studies direct objective, non-leading questions to an appropriate universe of consumers.  Procedures are in place to minimize potential biases in data collection, and services include a full analysis and reporting of survey data.

We utilize an industry-leading online survey software platform that facilitates the programming and execution of sophisticated survey designs, including complex skip logic and advanced rotation and randomization of questions, answer options, and stimuli.

We obtain our survey sample from leading marketing research companies that maintain multi-million-member online consumer panels. They are top providers of survey sample in the U.S. and are used by leading marketing research firms.

Keegan & Donato Consulting has consulted with leading IP litigation firms throughout the U.S., such as Debevoise & Plimpton LLP in New York City, SmithAmundsen LLC in Chicago, LeClairRyan in Los Angeles, and Ropes & Gray LLP in Washington, DC, and has designed, executed, and critiqued a vast number of surveys that have been admitted into evidence in federal and state courts, before arbitration panels, the TTAB, the NAD, and other venues.

If you are interested in trademark survey companies that can help support your San Antonio litigation or help you contest an allegation of infringement, contact Keegan & Donato Consulting at (914) 967-9421 to take advantage of our expertise in consumer psychology and consumer research.