A Keegan & Donato Consulting case study has been featured in a new report published by ESOMAR, the leading global professional organization for market researchers.
The report, titled The EUREKA’s Project – Success Stories of Market Research, highlights examples of how quality data and insight can impact business decisions, shape public policy, improve institutions, and generate positive outcomes in a wide range of scenarios.
Our featured case study explains how we surveyed consumers in a developing market to provide our client with timely information on key metrics impacting its brand.
Read our case study here: Evaluating a Brand’s Equity in a Nascent Market