Mark Keegan returned as a presenter at the at the 9th Annual Florida Bar Intellectual Property Symposium, which was held at the Don CeSar Hotel in St. Pete Beach, Florida. Titled Squirt vs. Eveready: Battle of the Titans, Mr. Keegan’s CLE-accredited lecture presented the historical underpinnings of the two most common consumer confusion survey formats, and how these designs are used in trademark litigation today. The IP Symposium, which is hosted by the Business Law Section of the Florida Bar, brings together IP attorneys, judges, and government officials from Florida and across the U.S. to discuss the latest topics in intellectual property law. Keegan & Donato Consulting served as a sponsor of the event.
Mark Keegan will present his CLE-accredited lecture, Squirt v. Eveready: Battle of the Titans, at the 9th Annual Intellectual Property Symposium. The presentation will focus on the differences between these popular survey design choices as well as strategies for selecting an appropriate design on a case-by-case basis. Sponsored by the the Florida Bar Business Law Section, the IP Symposium runs from April 12-13, 2018 at the Don CeSar Hotel in St Pete Beach, Florida.
Mark Keegan recently addressed IP litigators with a presentation at the 8th annual IP Symposium hosted by the Business Law Section of the Florida Bar. The CLE-accredited presentation addressed the consumer survey process—including survey design, sampling, data collection, results analysis, and other topics. Mr. Keegan also explored current trends in consumer research for litigation. Keegan & Donato Consulting proudly served as the platinum sponsor of the event.
Keegan & Donato Consulting will be a featured presenter at the 8th Annual IP Symposium hosted by the Business Law Section of the Florida Bar.
Keegan & Donato’s presentation will a will address the importance of survey research in IP litigation, the role of online sampling in litigation surveys, and other survey-related topics relevant to IP litigators. Attendees will receive CLE credit for participation.
The 8th Annual IP Symposium will be held at the Sonesta Hotel in Fort Lauderdale on March 30-31, 2017. Click here to view the program brochure.
A Keegan & Donato Consulting case study has been featured in a new report published by ESOMAR, the leading global professional organization for market researchers.
The report, titled The EUREKA’s Project – Success Stories of Market Research, highlights examples of how quality data and insight can impact business decisions, shape public policy, improve institutions, and generate positive outcomes in a wide range of scenarios.
Our featured case study explains how we surveyed consumers in a developing market to provide our client with timely information on key metrics impacting its brand.
Read our case study here: Evaluating a Brand’s Equity in a Nascent Market