Looking for the best consumer survey firm for your trademark infringement litigation? Look no further than Keegan & Donato Consulting. We employ both classic survey designs and create innovative custom survey designs to meet our clients’ needs.
Extraordinary Expertise
Keegan & Donato Consulting is a consulting firm that serves litigators and their clients. Our areas of expertise include consumer survey research, marketing analysis, intellectual property, damages analysis, forensic economic analysis, and related disciplines.
Mark Keegan brings extensive experience to the firm, having spent over a decade formulating case strategies for complex litigation. As a founding partner, Mr. Keegan has consulted on many different litigation issues ranging from marketing and international business to consumer research for Lanham Act claims. He is licensed to practice law in New York and Connecticut and is an AMA-designated Professional Certified Marketer.
Tony Donato has served as a consultant in complex litigation matters since 2004 and has a background in marketing, intellectual property, and consumer behavior cases covering trademark, copyright, patent, best efforts, advertising, consumer surveys, business damages, and business marketing ethics. Mr. Donato received a Master of Public Policy from Georgetown University and has a strong analytical background.
We utilize an industry-leading online survey software platform to design and execute surveys that feature:
- Ability to target relevant consumer populations
- Balanced, representative panels
- Hundreds of question types and formats
- Advanced question rotation and randomization
- Customizable complex skip and display logic
- Real-time survey results
- Advanced quota building
- Advanced screening capabilities
- Audio, video and image capabilities
- Graphic design capabilities
Survey samples are obtained from prominent marketing research companies that are top providers of survey sample in the U.S. and that maintain multi-million-member online consumer panels. Our goal is to obtain high quality information that is a representative sample of the targeted population, and we have stringent procedures in place to minimize potential biases in data collection.
Survey Methodology Best Practices
Keegan & Donato Consulting follows established principles of consumer survey research beginning with a rigorous and valid survey design that explores the relevant issues in the case. Some of the industry best practices we have built into our survey designs include:
- Appropriate universe selection and sampling frame;
- Representative, qualified respondents;
- Use of procedures to minimize potential biases in data collection;
- Use of objective, non-leading questions;
- Use of procedures to reduce guessing among respondents; and
- Full analysis and reporting of survey data.
We are also skilled at identifying survey flaws and weaknesses that may not be apparent to an untrained eye. If you are confronted with potentially flawed surveys submitted by opposing experts, we can assist you in rebutting the credibility of their work in the context of your litigation.
Methodologically sound consumer research studies and expert testimony from Keegan & Donato Consulting will meet the courts’ standards and can serve as powerful evidence in your case.
When you need consumer surveys for trademark infringement disputes, marketing research, or another type of consumer survey to support your case, Keegan & Donato Consulting, the best survey firm in the nation, can provide the support you need. Contact us today at (914) 967-9421 to learn more about our services.