When you need experts to design and execute reliable consumer surveys for your trademark infringement disputes, take advantage of Keegan & Donato Consulting’s breadth of knowledge and experience.
Keegan & Donato Consulting is a consulting firm serving litigators and their clients. Our areas of expertise include consumer survey research, marketing analysis, intellectual property, damages analysis, forensic economic analysis, and related disciplines.
Mark Keegan brings extensive experience to the firm, having spent more than a decade formulating case strategies for complex litigation. As a founding partner, Mr. Keegan has consulted on many different litigation issues ranging from marketing and international business to consumer research for Lanham Act claims. He is licensed to practice law in New York and Connecticut and is an AMA-designated Professional Certified Marketer.
Tony Donato has served as a consultant in complex litigation matters since 2004 and has a background in marketing, intellectual property, and consumer behavior cases covering trademark, copyright, patent, best efforts, advertising, consumer surveys, business damages, and business marketing ethics. Mr. Donato received a Master of Public Policy from Georgetown University and has a strong analytical background.
As a specialty research consultancy, we are members of the International Trademark Association (INTA), the American Marketing Association (AMA), the American Association for Public Opinion Research (AAPOR), the Association for Consumer Research (ACR), and ESOMAR, the leading global association for market, social and opinion researchers, and offer other skills and tools that can help you strengthen your case.
Value of Consumer Research Studies
Surveys are an invaluable tool for brands who want to gauge consumer perception of products or services; assess the buying habits of a target market; test the marketplace for a new brand name, logo or concept; and other key marketing issues.
Keegan & Donato Consulting also has extensive experience in conducting studies that measure consumer understanding of contested marketing claims. The real-world results we collect have provided our clients a foundation for presenting fact-based evidence in support of their positions. We also provide expert witness testimony on consumer survey, marketing and economic issues.
The firm utilizes an industry-leading online survey software platform to design and execute surveys that feature:
- Ability to target relevant consumer populations
- Balanced, representative panels
- Hundreds of question types and formats
- Advanced question rotation and randomization
- Customizable complex skip and display logic
- Real-time survey results
- Advanced quota building
- Advanced screening capabilities
- Audio, video and image capabilities
- Graphic design capabilities
Survey samples are obtained from prominent marketing research companies that are top providers of survey sample in the U.S. and that maintain multi-million-member online consumer panels. Our goal is to obtain high quality information that is a representative sample of the targeted population, and we have stringent procedures in place to minimize potential biases in data collection.
When you need consumer surveys for trademark infringement disputes, marketing research, or another type of consumer survey to support your case, take advantage of the extraordinary expertise of a company such as Keegan & Donato Consulting. Contact us today at (914) 967-9421 to learn more about our services.